The high street fashion retailer Primark has announced they will be moving into homeware with 25 stories across the UK launching dedicated home furnishing section, including four in London.
They will be located in Hammersmith, Oxford Street East, Westfield and Bromley.
A full list of the stores with the new homeware section can be found here.
The new range will include statement chairs, mirrors, rugs, wall art, lights, and shades, as well as sideboards, shelving units, and side tables.
Autumn adornments in our Birmingham store 🍁 What is your favourite Primark department?👇 pic.twitter.com/lN3YgAWfJ9
— Primark (@Primark) October 2, 2021
The news line boasts "the latest interior design trends and pocket-friendly prices".
Primark Home promises 'amazing prices'
Primark said the new collection will offer “the latest interior design trends and pocket-friendly prices".
Primark trading director Paul Baldwin said “There has been exceptional growth within our home and lifestyle department over the past 18 months as people have spent more time in their home.
"Naturally we wanted to keep up with this growing customer demand and expand our offering into small furniture and several other new categories.”
He added: "Delivering extended ranges in newly created spaces within selected stores will help establish Primark as a growing destination not only for great home and lifestyle accessories at amazing prices but also for larger statement and functional pieces to complete a room."
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