Disney+ will start to crack down on password sharing later this year as it tries to boost sign-ups and revenue for the streaming service.
Bob Iger, Disney's chief executive, said in an interview with American network CNBC that the platform would start taking action against the behaviour from June in some countries before a “full rollout” in September.
Password sharing impacts many major streaming services with users sharing their login details with family and friends who are not in the same household.
This allows them to access the content without paying for it, despite it being against platform rules.
It's time to have your ✨wishes✨ granted.
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Disney+ to make changes to prevent password sharing among users
Speaking to CNBC about launching the crackdown as a way of boosting revenue for the platform, Mr Iger said Disney+ would be “launching our first real foray into password sharing” in June, adding the move would help “turn this business into a business that we feel really good about”.
Disney+ isn't the first streaming platform to start cracking down on password sharing.
Netflix also recently cracked down on password sharing and the streaming giant has attributed a recent jump in subscribers to it.
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Shortly after it stepped up its action against the issue, the company reported a major spike in new users signing up for the service and has seen revenues rise since.
“Netflix is the gold standard in streaming,” Mr Iger said.
“They’ve done a phenomenal job and a lot of different directions. I actually have very, very high regard for what they’ve accomplished. If we can only accomplish what they’ve accomplished, that would be great.”
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